“If business succeeds in establishing public confidence in its goals, then the public will follow he counsel of business leadership as the means for reaching those goals.

                The public relations moral of all of this is: Declare your end or goal in respect of public interest before you begin selling your means for reaching that goal.”

                                                                       –Claude Robinson, president,

                                                                         Opinion Research, Inc., 1947

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One response »

  1. mishell014 says:

    I agree with the second portion of this quote.

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