Number 4

Bernays said that the job of public relations people is to “instruct a client how to take actions that just interrupt the continuity of life in some way to bring about the [media] response”

This explains Bernays philosophy on how to interact with clients in order to successfully impact the media.  This is interesting because year’s later Boorstin made an observation on the vitality of pseudo-events to shape public opinion.


About Lauren Gala

SJFC Communication major/Sociology minor

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