In 1993, Ewen began teaching an undergraduate class at Hunter College, City University of New York. Ewen wanted to entitle the class something that would “bring about a response” (21). Putting the first part of “culture” in all caps, (CULT) brought about an interest to students as well as a reporter for New York Newsday. Lynn Palazzi, the reporter, was interested in writing an article about “interesting courses being taught at colleges”. The typography of this course was the main reason the course caught her eye. Ewen explains that his emphasis on CULT was “a reference to the ways that public relations people often define their job as one that requires mesmerizing, more than informing, the public mind.