How do you turn an event into “news”? For anything to be “news”, Ewen suggests that it must break out of routine. However, when faced with a point or purpose in which you have no newsworthy event to support your opinion, many times you must turn to the creation and planning of events. According to Ewen, communications has the power to include many more people than those who witness the event. To bring attention to such a wide audience, you need to present an intriguing story. “Newsworthy events, involving people, usually do not happen by accident. They are planned deliberately to accomplish a purpose, to influence our ideas and actions.” (22).